Digital Marketing/Advertising Resources to Build your Business
August 27, 2024
10:00 AM-12:00 PM
This training session is designed to provide small business owners with the knowledge and tools necessary to effectively leverage digital marketing and advertising platforms to grow their businesses. The session will be broken up into two parts. Part One will discuss marketing as it pertains to your unique positioning statement and telling your brand story).. Part Two will focus on the importance of creating compelling content to support a business’ marketing goals. Special focus will be paid to digital marketing and the tools needed for a successful marketing program Through interactive discussions, case studies, and exercises, participants will learn how to develop and execute a digital marketing strategy that drives traffic, generates leads, and grows their businesses.
Learning outcomes: Part One: Marketing and Brand Storytelling
- Understand Unique Positioning Statements:
- Identify the key components of a unique positioning statement.
- Learn how to articulate your business’s unique value proposition.
- Develop Your Brand Story:
- Explore techniques to create a compelling brand narrative.
- Understand the importance of authenticity in storytelling.
- Learn how to align your brand story with your business goals and target audience.
- Brand Consistency:
- Understand the importance of maintaining consistency across all marketing channels.
- Learn how to create cohesive branding guidelines.
- Content Creation:
- Learn how to create engaging content that resonates with your target audience.
- Explore different types of content (blogs, videos, social media posts) and their impact.
- Understand the principles of effective content marketing.
- Digital Marketing Strategies:
- Understand the basics of a digital marketing strategy.
- Learn how to identify and select the right digital marketing channels for your business.
- SEO and SEM Basics:
- Gain an understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Learn how to implement basic SEO strategies to increase online visibility.
- Social Media Marketing:
- Learn how to leverage social media platforms to promote your business.
- Understand best practices for social media marketing and engagement.
- Email Marketing:
- Explore the fundamentals of email marketing.
- Learn how to build and segment an email list, craft compelling email campaigns, and analyze performance metrics.
- Analytics and Metrics:
- Understand the importance of tracking and analyzing digital marketing performance.
- Learn how to use tools like Google Analytics to measure the success of your marketing efforts.
- Interactive Learning and Application:
- Participate in interactive discussions and exercises to apply learned concepts.
- Analyze case studies to understand real-world applications of digital marketing strategies.
- Equip small business owners with practical digital marketing knowledge and tools.
- Enable participants to develop a comprehensive digital marketing strategy.
- Foster skills to create and share content that drives traffic, generates leads, and supports business growth.
Registration for this event will close August 26, 2024 at 11:59 pm EST
Countdown to the Event
- 12Days
- 19Hours
- 10Minutes
- 31Seconds
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