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Gathering and Learning Together-Feb. 13, 2025

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Main Street News
we are excited to gather with thousands of commercial district leaders from across the country and lean into the community that will surround us– Explore a preview of the sessions for the 2025 Main Street Now Conference in Philadelphia, Pennsylvania, April 7-9!
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Tariffs can have big impacts on small businesses, but there are actions they can take to mitigate these effects and reduce costs for themselves and their customers. This week on Main Street Business Insights, Chief Innovation Officer Matt Wagner, Ph.D., shares 12 tips for small business owners to help them navigate the changing tariff landscape. You can listen to his full advice on the podcast or read his insights on our blog. 
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Events & OpportunitiesT-Mobile Hometown Grant
Funding for placemaking projects in small towns.
Due Mar. 31

2025 Main Street Now Conference
Join us in Philadelphia to learn, network, and get inspired!
Apr. 7-9

Community Heart and Soul Seed Grants
Funding to implement the CHS model in your town.
Rolling Applications

Community Facilities Grants
Develop community facilities that provide crucial community services in rural areas.
Rolling Applications

See All Events and Opportunities >

Grant Writing Webinar Series Happening Now!

Writing a successful grant application can open significant opportunities for your Main Street. Our Introduction to Grant Writing Series provides you with the tools to plan your project, build partnerships, and write a strong application. The first two webinars in the series have already happened, but you can still register for upcoming webinars individually. Learn more:

How to Define the Problem Feb 20, 2025 3–5pm (EST)

Turning Ideas Into Actionable Outcomes February 27, 2025 3–5pm (EST)

Program SpotlightA man participates in a community engagement session by placing post it notes on poster boardsIn September, Main Street America released the Main Street Disaster and Resilience Toolkit.

For the next three weeks, we will dive into each section of the toolkit and provide key tips to help you get started. This week, Manual T. Ochoa, Founder and Principal of Ochoa Urban Collaborative, explains how Main Streets can identify their risk, strategize with local leaders, and consider which types of disaster plans they need. Read Here

Do you want to learn more about the toolkit resources and how you can use them to increase resilience in your community? Join us for a webinar on March 6 from 12:00 – 1:00 p.m. CST to explore all three toolkit sections and provide actionable takeaways to help your community plan, prepare, respond, and recover. Register here >
Main InsightMain Streets were very busy in 2024! According to Placer.ai data, 192 Main Street districts had more than 500,000 visitors, 57 had more than one million visitors, and 11 had more than 2 million visitors! Some other fun facts:Olivia Main Street (MN) had a 39% increase in visitors in 2024 compared to 2023.Main Street Oceanside (CA) had more than 2.3M visitors in 2024 alone!Kentucky Main Street had the highest year-over-year change in visitors among Coordinating Programs, with a increase of 4.9% across all Kentucky programs.Sevierville Commons (TN) had more than 81 visitors for every local resident.Want to explore the visitation data for your district? Our research team created a handy spreadsheet laying it out. 

Dive into the data here >

Photo of the MSA staff with text "Join our team!"We are excited to share that we are hiring for three new roles! Learn more about each position and apply below.

Director of Grant Programs: This new position will lead MSA’s grantmaking efforts, overseeing program design, operations, growth, and impact measurement. .
Learn more >

Staff Accountant: Working collaboratively with members of the finance team, this new position will ensure timely and accurate daily, monthly, and yearly accounting functions for the organization. Learn more >

Partner Marketing Coordinator (part-time, temporary): This position will conceptualize, implement, and evaluate marketing campaigns that promote corporate, foundation, nonprofit, and member partner programs. Learn more >Apply Today!
Overheard on the Point
•Volunteer Hour Tracking

• Membership/ partenrship/ sponsorship

• cost-effective routine financial review

• Seeking Examples of LGBTQIA+ Business Support Programs in Main Street Communities

• Organizing Contacts Help!

Main Street Headlines
• Main Street Anniston Launches AL Spark to Boost Local Small Businesses (Ala.) Calhoun Journal

• Brooksville Main Street Announces the Inaugural Tangerine Festival (Fla.) Hernando Sun
 
• What Can Cities Do to Protect Public Spaces From Vehicle Attacks? (USA) Bloomberg
In Case You Missed ItReclaiming East Oakland
Black Cultural Zone CEO Carolyn Johnson shares their new neighborhood development initiative, Rise East.

What Can Main Streets and Small Businesses Expect in 2025?
Chief Innovation Officer Matt Wagner, Ph.D., shares his predictions for the trends impacting Main Streets and small businesses in 2025.   
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