Free digital skills coaching for small businesses brought to you by Grow with Google and Main Street America.
About The Program
Main Street America and Grow with Google are teaming up to help business owners gain new skills through local Digital Coaches.
Grow with Google Digital Coaches are local marketing experts who help diverse small businesses grow. They offer live and virtual training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free. No matter where you are on your entrepreneurial journey, your local Digital Coach can help you build skills to take the next step for your business and network with other successful businesses in your community.
Together, Main Street America and Grow with Google have on-boarded 10 new Digital Coaches to lead free trainings and empower small businesses with skills to grow.
To register for a workshop with your local Digital Coach, please find more information below.
In addition to their in-person trainings, Grow with Google coaches are also offering a series of live and on-demand virtual workshops for small business owners. Find the on-demand recordings and upcoming workshop information below.
Holiday shoppers are beginning their shopping earlier and earlier. Learn tools to increase your holiday sales for free, even if you don’t have an e-commerce website or a website at all. In this workshop, we show how local brick-and-mortar businesses can list products on a Google Business Profile. We also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
This workshop was hosted live on Thursday, September 14, at 5 p.m. ET and 5 p.m. PT. See the recordings for both sessions below or on this YouTube playlist.
Workshop led by:
Courtney Stringer, Grow with Google Virginia Coach
Teresa Heger, Grow with Google Michigan Coach
Chelsea Brosterhous, Grow with Google Oregon Coach
View Session 1
This session was hosted by Hannah White, Interim President and Chief Executive Officer at Main Street America, and led by Courtney Stringer, Grow with Google Virginia Coach, and Teresa Heger, Grow with Google Michigan Coach.
View Session 2
This session was hosted by Matt Wagner, Ph.D., Chief Program Officer at Main Street America, and led by Chelsea Brosterhous, Grow with Google Oregon Coach, and Teresa Heger, Grow with Google Michigan Coach.
This workshop was hosted live on Thursday, October 5. See the on-demand recording below or on this YouTube playlist.
As a business owner, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this workshop, you will learn how to:
– Create your buyer personas
– Develop your messaging and voice
– Use AI to simplify creating your buyer personas
– How Google Bard can help you learn about your audience
Workshop led by:
Lindsey Newland, Grow with Google Iowa Coach
Janet Hurn, Grow with Google Ohio Coach
This session was hosted by Matt Wagner, Chief Program Officer at Main Street America, and led by Lindsey Newland, Grow with Google Iowa Coach, and Janet Hurn, Grow with Google Ohio Coach.
Upcoming Live Workshops
Are you a small business owner looking to launch or grow your business? If so, you don’t want to miss this live-streamed workshop during Global Entrepreneurship Week on the top 10 Google tools to help you succeed.
In this workshop, you’ll learn about:
– The best Google tools for marketing your business
– How to use Google Analytics to track your website traffic and conversions
– How to use Google Drive to collaborate with team members and streamline processes
– And much more!
This workshop is perfect for small business owners of all levels of experience. Whether you’re just starting out or you’re looking to take your business to the next level, you’ll learn valuable insights that you can use to grow your business
Workshop led by:
Tierra Norwood, Grow with Google North Carolina
Joshua Miller, Grow with Google Pennsylvania Coach
Jarrod Foster, Grow with Google Oklahoma Coach
Meet the Coaches
Main Street America
53 West Jackson Blvd., Suite 350
Chicago, IL 60604
Main Street America has been helping revitalize older and historic commercial districts for more than 40 years. Today it is a network of more than 1,600 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development. Main Street America is a subsidiary of the National Trust for Historic Preservation.
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